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Ladies Who Crunch


We Roar All Day

We have a diverse team of exceptional ladies who are passionate about bringing real life beauty solutions to the modern woman. Between product development, promotion, team building, networking and making sassy posts, there is a lot going on in Swoobieville.

Our Founder


Dawn Hunter is originally from the Pacific Northwest and moved to the east coast for college, graduating from American University in Washington, DC and moving to New York City after living abroad.


The steamy summers and swampy subways of NYC introduced her to the unique discomforts of being a woman on the go in a hot & humid city. After many years working in the cubicle farms and open office plans of corporate America, she finally decided to follow her passion - problem solving!


Dawn has many ingenious strategies for the solving of Awkward Beauty™ problems. Brilliant tips and tricks for the unfriendly tasks of personal maintenance to make everyone’s life a wee bit better. However! Launching a women's product is no easy feat - many believe everything women need has already been created. Ha! As if.


For this reason, it was an uphill battle to find a manufacturer willing to develop this revolutionary accessory. Emails were ignored, calls were dismissed, MANY A CHUCKLE WAS HAD at Dawn's expense but does she care? No! She cares about you having dry boobies, that's what Dawn cares about.


Thankfully this story has a hero! Dawn found an extraordinary team who's embraced her vision. Highly qualified engineers with decades of experience have developed a cutting edge absorbent hygiene product for our boobs, now available right here at Swoobie Central.


Dawn believes we only live once and hopes to avoid deathbed regrets of unfired shots. For this reason, she embarked on the adventure of launching Swoobie™ as the first of many Awkward Beauty™ products. More awesome stuff is coming!


Dawn Hunter is originally from the Pacific Northwest and moved to the east coast for college, graduating from American University in Washington, DC and moving to New York City after living abroad.


The steamy summers and swampy subways of NYC introduced her to the unique discomforts of being a woman on the go in a hot & humid city. After many years working in the cubicle farms and open office plans of corporate America, she finally decided to follow her passion - problem solving!


Dawn has many ingenious strategies for the solving of Awkward Beauty™ problems. Brilliant tips and tricks for the unfriendly tasks of personal maintenance to make everyone’s life a wee bit better. However! Launching a women's product is no easy feat - many believe everything women need has already been created. Ha! As if.


For this reason, it was an uphill battle to find a manufacturer willing to develop this revolutionary accessory. Emails were ignored, calls were dismissed, MANY A CHUCKLE WAS HAD at Dawn's expense but does she care? No! She cares about you having dry boobies, that's what Dawn cares about.


Thankfully this story has a hero! Dawn found an extraordinary team who's embraced her vision. Highly qualified engineers with decades of experience have developed a cutting edge absorbent hygiene product for our boobs, now available right here at Swoobie Central.


Dawn believes we only live once and hopes to avoid deathbed regrets of unfired shots. For this reason, she embarked on the adventure of launching Swoobie™ as the first of many Awkward Beauty™ products. More awesome stuff is coming!


Dawn Hunter
Feisty Idea Machine